truck pulling into warehouse lot

How to Master the Challenges of Contemporary Fleet Maintenance

Once seen as a mere logistical chore, fleet maintenance has evolved to become the backbone of the entire commercial vehicle industry. As technology continues to shape and redefine the industry, businesses must adapt to stay ahead of the curve. However, like every integral process, it comes with its unique set of challenges.

From escalating costs in parts, labor, and downtime to the skilled labor shortage, the task of maintaining a fleet has never been straightforward. Add to this the increasing environmental concerns, with stringent emission regulations and the push for greener alternatives, and the picture becomes even more complex. But every challenge presents an opportunity. Enter Roadz — the harbinger of a fleet maintenance revolution.

What is Fleet Maintenance? A Brief Primer

At its core, fleet maintenance is the systematic process of keeping a company’s fleet of vehicles in optimal condition. This includes regular inspections, repairs, and preventive measures to ensure the longevity and efficiency of each vehicle. Why is fleet maintenance so crucial? For businesses, a well-maintained fleet means reduced downtime, fewer accidents, and a better brand image. It’s not just about preventing breakdowns; it’s about ensuring each vehicle operates at its peak, maximizing ROI and ensuring safety.

What are the Types of Fleet Maintenance? The Key Elements

Traditional fleet maintenance focuses on preventative and reactive measures — including scheduled checks to prevent potential issues as well as swift solutions to problems, to ensure minimal downtime. All of this is documented in a meticulous system that tracks all services, repairs, and inspections, ensuring compliance and transparency. 

Enter the age of technology. With the integration of AI, Machine Learning, and the Internet of Things (IoT), the fleet maintenance landscape is undergoing a seismic shift. Now fleet maintenance looks more like this:

  • Predictive Maintenance: Leveraging AI and data analytics, businesses can now foresee potential issues, allowing for timely interventions and reduced downtime.
  • Connected Vehicles: IoT has ushered in an era of connected vehicles, enhancing real-time monitoring, data collection, and remote diagnostics.
  • Sustainability: Emphasis on green solutions and electric vehicles is driving businesses to adopt eco-friendly fleet maintenance practices.

How to Keep Track of Fleet Maintenance

The paradigm of fleet maintenance is shifting. With the Open Fleet Ecosystem, Roadz connects commercial fleets to an interwoven world of smart solutions. It’s not just about maintenance; it’s about smart maintenance. This approach offers a holistic view of fleet maintenance, connecting various solutions into a cohesive system.

By providing a centralized hub, Roadz offers a range of pre-vetted solutions, from vehicle inspection software and AI-driven safety measures to real-time health monitoring and predictive services. Plus, with unified data and billing, fleet managers can streamline their processes like never before. Whether you’re a solution provider looking to expose your innovative tools to a vast audience or a business aiming to launch a marketplace, Roadz offers a platform that caters to diverse needs. Roadz’s ecosystem is designed to deliver value across the board:

For Fleets

Get a one-stop shop experience with pre-integrated solutions that can be trialed with historic fleet data. Roadz emphasizes curation and validation, ensuring fleets get the best solutions tailored to their needs.

For Solution Providers

Simplify operations, offering access to normalized vehicle, driver, and fleet data. The platform streamlines agreements and billing, making customer acquisition more efficient.

For Marketplace Hosts 

Transform the traditional walled-garden approach into an open platform. The result? Improved customer acquisition, loyalty, and higher revenue per customer.

Partner Spotlight

Roadz boasts a diverse range of partners, across a dozen major categories and over 25 subcategories of the smart fleet ecosystem, each bringing a unique solution to the table. 

The list goes on, from driver training platforms to advanced driver-assistance systems, this partner ecosystem is vast and varied. A white-label marketplace powered by Roadz offers a unique user experience to fleet stakeholders who can browse and buy curated solutions via a unified interface, and make optimal business decisions based on integrated data.

The Road Ahead

The future beckons with exciting possibilities. AI and Machine Learning are not just buzzwords; they’re set to redefine how we approach fleet maintenance. IoT paves the way for connected vehicles, and sustainability is no longer a choice but a necessity.

Roadz is not just another fleet management platform; it’s a movement towards smarter, more efficient fleet operations. By connecting commercial fleets to a data-enabled marketplace of solutions, Roadz is setting the gold standard in fleet maintenance and management. Join the revolution.

truck in a maintenance shop

Demystifying the Digital Revolution of Fleet Management

In the age of rapid technological advancements, industries across the board are undergoing significant transformation. Fleet management, once dominated by manual processes, is now at the forefront of this digital revolution. With challenges like constant delay and breakdown in  operations, unpredictable operating costs, and safety concerns, the shift towards digital fleet management was not a nice to have, but mission critical. The fleet management industry is projected to reach USD 34.0 billion by 2025, growing at a rate of 11.3%. At Roadz, we’re not merely spectators of this revolution; we’re the trailblazers.

The Inevitable Shift from Traditional: What is Digital Fleet Management?

Traditional fleet management, with its manual processes and paper trails, has long grappled with challenges. Sluggish operations, unpredictable operating costs, and ever-present safety concerns have been persistent hurdles. These challenges underscore the pressing need for digital solutions. Digital fleet management is more than just a buzzword; it’s the integration of cutting-edge technology into the vehicle, people and work management.This transition from traditional methods offers a plethora of benefits, from operating cost savings to improved safety and productivity. This concept dovetails into the vision of smart fleet management.

What is smart fleet management?

Smart fleet management is more than a concept; it’s a vision of the future. It’s about harnessing the power of smart devices, data sharing between various fleet management solutions, machine learning and AI to create a seamless, efficient, and safe fleet operation. Today, 93% of US fleets with 50+ vehicles employ the use of telematics products in their fleet management strategy. Imagine a system that is not just reactive but anticipates and offers actionable recommendations. For instance, by analyzing past patterns and feeding the diagnostic data from a telematics system into a predictive maintenance application, one can predict maintenance needs prior to vehicle breakdown. Real-time weather and traffic reports can be fed into a route optimization solution to reduce windshield time, resulting in higher productivity. At Roadz, we envision smart fleet management as the future of fleet operations, seamlessly blending state-of-the-art technologies with real-time insights. The goal is to empower decision-making with data at its core. 

What Technology is Used in Fleet Management?

We are the vanguard of fleet management’s digital transformation. Our commitment to innovation is evident in our adoption of cutting-edge technologies that elevate every facet of digital fleet management.

Central to our approach is normalizing, contextualizing and sharing data between numerous fleet management solutions. For instance, these include GPS tracking,  cameras, driving training, fuelcards, maintenance platforms and many more types of solutions used by fleets today. We are in the process of integrating data from over 35 different types of solutions. This allows us to make timely and actionable recommendations based on a holistic view of the data. Fleet operators can leverage these recommendations to lower operating costs and improve safety and productivity.

With our comprehensive and unique approach to fleet management, Roadz is not just navigating the future of fleet management; we’re shaping it. 

Benefits of Digital Fleet Management

Why does Roadz champion a connected Fleet Management Ecosystem? The move to is not just a trend; it’s a necessity. Manual processes are time consuming and prone to errors. Lack of data integration among systems leads to suboptimal decisions. Smart solutions offer digitization, accuracy, quick decision making based on a combined view of data ensuring operations run efficiently and cost effectively. Here’s a breakdown:

  • Integration for Real-time Monitoring & Enhanced Communication: Advanced technologies such as telematics, AI based cameras, fuelcards, and maintenance platforms can be integrated to monitor and improve manage fleet operations. Real-time information on vehicle location, driver behavior, fuel consumption, and more allows for immediate decision-making and adjustments. Integrated communication tools facilitate seamless communication between drivers, dispatchers, and management, ensuring everyone is on the same page.
  • Analytics & Automation: Digital fleet management tools collect vast amounts of data, which can be analyzed to gain insights into operational efficiencies, maintenance needs, and driver performance. Many tasks, such as route optimization, maintenance scheduling, and regulatory compliance, can be automated, reducing manual input and the potential for errors. Optimizing routes, predicting maintenance needs, and reducing downtime, can lead to significant cost savings as well.

What Makes a Good Fleet Management System

A truly effective ecosystem should be intuitive, effortlessly guiding users through its features. As fleets evolve and expand, our system is designed to scale in tandem, ensuring that growth never outpaces capability. Integration is key—our platform seamlessly merges with various business systems, creating a cohesive operational environment.

Certain features—and Hallmarks of Roadz’s Ecosystem— are indispensable. A system should be user-centric, prioritizing an intuitive interface that caters to its users. It’s essential to have a forward-looking approach, ensuring scalability to accommodate fleet growth and embrace emerging technologies. Integration should be seamless, bridging various business infrastructures effortlessly. Above all, unwavering security and data integrity aren’t just desirable—they’re imperative.

The Road Ahead with Roadz

Our commitment to excellence is reflected in detailed reporting and deep insights that drive informed decisions. We recognize the transformative power of digital fleet management solutions, and we’ve embedded them at the core of our operations. This positions us, and our partners, at the forefront of industry evolution.

Remember the days of manual processes and guesswork? Those days are behind us. The future is digital fleet management, and it’s time to not just embrace the change. It’s time to be that change. The metamorphosis of fleet management from its traditional roots to a digital powerhouse isn’t a mere industry trend—it’s a movement. At Roadz, we’re leading the charge. 
Our emphasis on creating a holistic “smart fleet ecosystem” and championing data-driven solutions is our commitment to the future. Join us on this transformative journey. Embrace the future, harness the power of digital fleet management, and drive forward with Roadz.

fleet trucks lined up outside of warehouse

Powered by Roadz, Fleetstore Simplifies Fleet Management with One-Stop Solutions

Roadz launched in 2018 to become the central source for best-of-breed fleet management solutions. The platform helps commercial fleet operators find, procure, integrate, and implement the right solutions to address a full spectrum of fleet management needs, from ways to control operating costs to optimizing productivity to addressing safety and regulatory compliance.

With many years of fleet industry experience under their belts, the founders of Roadz realized that busy fleet managers need help discovering the exact right fleet management products for their needs within a rapidly growing and continuously changing industry. Multiple OEM challenges, broken supply chains, vendor mergers and acquisitions, fueling and charging confusion, shifting fleet performance metrics, and increasing regulations are just some of the issues that have made the procurement of digital fleet solutions a time-intensive, high-risk undertaking.

A Single, Intelligent Resource for a Multitude of Fleet Solutions
The Roadz team set out to develop an online SaaS (Software-as-a-Service) solution that connects a fleet not only with products from leading vendors but with pertinent technical and integration data to connect these applications together for greater operational visibility and decision support. Through the service, fleets can finally address their software needs faster and with unsurpassed technical and price assuredness.

Roadz’s newest SaaS marketplace is called Fleetstore, a Bosch Initiative. The sole aim of the branded marketplace is to bring together curated solutions from a range of top vendors in over 13 critical fleet management categories. The digital platform includes solutions to assist commercial fleets of all sizes in monitoring operational expenditures, workforce productivity, safety and regulatory compliance. The one-stop shop helps fleet operators save time and money by utilizing an intuitive marketplace user interface that enables fleet managers to discover, compare, and purchase solutions in a central location.

“We’re interconnecting the data from these solutions as well as offering the solutions to fleets at channel pricing,” said Amit Jain, Chief Operating Officer at Roadz. “We’re uniquely qualified to pass on the savings through our business model and have already received a tremendous response from smaller fleets that do not have the luxury of negotiating such pricing. The solutions in Fleetstore run the gamut from distracted driver prevention and driver training to roadside assistance, telematics, and much more.”

‘Smart Recommender’ Drives Fleets to the Exact Right Solution
Fleetstore is designed with an easy-to-use, consumer-like user interface that simplifies fleet managers’ purchases of the best solutions for their needs. In particular, the platform’s Smart Recommender function asks a few simple questions to efficiently drive fleet managers to the best solution for their size and vertical. Previously, fleet managers had to conduct general searches online to find the right fit among a multitude of choices and confusing claims. Complicating the situation was a lack of integration information and a dearth of pertinent use cases.

“A solution for an operator in the long-haul trucking industry won’t necessarily meet the needs of a business in the construction industry, for example,” noted Jain. “Likewise, a solution for a 1,000-vehicle fleet isn’t likely to help a company with just 10 vehicles. The Smart Recommender alleviates these problems, and a fleet manager gets the right solution to fit their precise needs.”

Additional Fleetstore Benefits
Fleetstore helps smaller fleets to leverage otherwise unavailable negotiated and channel pricing. What’s more, the savings are passed along through a single bill for all of the solutions purchased.

“A unified bill resolves potential complexities when putting together an end-to-end solution. Especially in smaller fleets, the same person is wearing multiple hats, and one unified bill is a lifesaver,” said Jain, who in the past has also worked in fleet-related positions for GE and Verizon and has talked with over 800 fleet operators about their needs. “I’ve seen fleets try many solutions over the years, and frankly, there’s a big churn problem. Why? Because after trying novel solutions, sometimes, the solution is just not a good fit.

“By picking the right solution from the get-go, Fleetstore customers save a lot of time and money in the long run by adopting the best solution for their needs from the start. They don’t need to waste time trying different solutions or pulling information from different sources, which may or may not work. In fact, the data integration enabled through Fleetstore not only saves on the cost of trying to integrate the solutions yourself, it also delivers greater visibility across a fleet’s entire operations. With the Fleetstore marketplace, you get holistic-based decisions in a fraction of the time and at a reduced cost.”

Success Stories
An example of one company that successfully used Fleetstore is a fleet already using a telematics solution. They purchased a predictive maintenance solution. Because a predictive maintenance solution cannot operate in a vacuum, a code was needed from the vehicle fleet to be sent to the application to provide the wealth of data that Fleetstore maintains.

Another success story of a user of the Fleetstore marketplace is a fleet company that purchased driver training solutions. While other providers give out LMS (Learning Management Systems) of general driver training modules that may not be best for them, Fleetstore provides training specific to drivers based on driving behavior. This is possible because of the integration of telematics solutions, which gives insight into individual drivers.

Since Fleetstore’s launch, many operators have changed from trying to search for solutions and integrate them on their own to using the simple, centralized marketplace that provides data integration along with competitive pricing and assistance in finding the best solution fit from a range of curated, best-in-class vendors.

According to Jain, in addition to Fleetstore, Roadz is powering digital marketplaces for leading telematics service providers and commercial auto insurers and is also in the process of launching digital ecosystems for leading energy companies, automotive OEMs, automotive suppliers, and other fleet-management companies.

roadz electrify logo overlay with semi truck in mountains

Heavy Duty Truck Electrification Rolls On in California

In recent years, there has been a growing trend towards the adoption of electric trucks in the commercial trucking industry. This trend is particularly evident in California, where the state government has implemented a range of initiatives to promote the use of electric trucks, including the deployment of class 8 electric truck fleets. 

Class 8 electric trucks are heavy-duty commercial vehicles designed for long-haul transportation. These trucks have a gross vehicle weight rating (GVWR) of over 33,000 pounds and are typically used for hauling freight over long distances.

California’s class 8 electric truck fleets are part of the state’s efforts to reduce greenhouse gas emissions and improve air quality. According to the California Air Resources Board (CARB), medium and heavy-duty trucks account for 23% of the state’s greenhouse gas emissions and are a significant source of air pollution.

To address this issue, CARB has set a target of 100% zero-emissions  truck sales by 2045. To achieve this goal, the state has implemented several initiatives to promote the use of electric trucks, including financial incentives, charging infrastructure, and regulatory mandates.

One of the most significant initiatives is the California Hybrid and Zero-Emission Truck and Bus Voucher Incentive Project (HVIP). HVIP provides vouchers to fleet owners who purchase zero-emission trucks, including class 8 electric trucks. These vouchers can be used to offset the higher purchase cost of electric trucks, making them more affordable for fleet owners..

The adoption of class 8 electric truck fleets in California is still in its early stages, and there are several challenges that need to be addressed. These include the high upfront cost of electric trucks, the limited range of electric trucks compared to diesel trucks, and the need for more charging infrastructure.

Despite these challenges, the deployment of class 8 electric truck fleets in California represents a significant step forward in the state’s efforts to reduce greenhouse gas emissions and improve air quality. As technology continues to improve, and charging infrastructure expands, we can expect to see more and more class 8 electric trucks on the roads of California and beyond.

roadz electrify logo overlay with semi truck

Announcing the Roadz-electrify Ecosystem

Over the last few years Roadz, a Silicon Valley fleet-tech company, has pioneered and created the first open, connected ecosystem of smart fleet solutions. By working together and sharing data between them, the companies in the Roadz ecosystem provide commercial fleets with an accelerated path to cost optimization, safety, and overall efficiency in operations.

Today, as the world becomes more conscious about the impact of climate change and pollution, there is a growing demand for sustainable and eco-friendly transportation of people and goods by fleets. Electric vehicles (EVs) have emerged as a viable option for companies looking to reduce their carbon footprint and minimize their impact on the environment. 

This inevitable and fundamental shift for fleets from internal combustion engine (ICE) vehicles to EVs has begun!   

At Roadz we know that this transition will be quite difficult and complex for fleets. Many companies that successfully operate fleets today are just starting to understand the technical, business, and operational complexities related to converting a fleet to electric vehicles. Selecting the right EVs and building an infrastructure to charge them is a big challenge, but that’s just the beginning. Integrating EVs with existing fleet ICE vehicles across applications such as dispatch and routing, maintenance, telematics, and other fleet management solutions, will be a difficult and complicated task.

So once again, now more than ever… fleets will require an ecosystem of solution providers and vendors to support the conversion. Over the coming months Roadz will expand its connected ecosystem of fleet service providers to include providers focused on electrification, electric vehicles, green infrastructure, and other clean technologies.  

The ‘ROADZ-electrify’ ecosystem will become a one-stop-shop for companies looking to make the switch to EVs. It will offer a wide range of technical, business, financial and operational resources to help companies navigate the process of converting their fleets to electric vehicles.

In the coming months, as this ecosystem grows, we will explore in our blog the many challenges that are faced by fleets (big and small) in the electrification journey and the service providers in the ROADZ-electrify ecosystem that are rising to meet the challenge. 

All over the world commercial fleets are paving the way for a greener, more eco-friendly future. 

The Roadz-electrify open ecosystem will be a valuable resource to these fleets in their electrification journey.

city with connected icons overlay

What Fleets Really Want (Part 2): Why Integration is Key to the Success of Fleet Management Solutions

This blog is Part 2 of a 5-part series focused on what fleets really want in 2021 and beyond, and the elements impacting the path forward for fleet management solution providers. 

We will continue to stress the point that businesses who choose to ignore customer needs and the trends impacting the industry will miss opportunities to remain competitive and grow in 2022 and beyond. Throughout this series, we dive into six key areas that providers of services and solutions to commercial fleets should address, to better meet the needs of fleet customers within a saturated and competitive market:

  • Part 1: Relevance & choice 
  • Part 2: Integration
  • Part 3: One-stop shop 
  • Part 4: Single pane of glass 
  • Part 5: Engagement & advice

Why do fleets want multiple solutions and applications to be integrated?

Fleets are increasingly pushing their solution partners to provide integration between their systems and applications for a number of reasons:

Many solutions can provide additional value by leveraging data generated by other solutions.

A routing application can compare planned routes with actual routes if it has access to a vehicle’s actual location from a telematics provider. A maintenance service can provide prescriptive and predictive solutions with access to diagnostics data. A fleet management company can help prevent fuel theft by combining its location data with fuel card data, and there are many other examples where data from one solution could help another solution create new value for fleets.

Make more intelligent, data-driven decisions.

Siloed data results in fleets making sub-optimal business decisions based on limited information available at any given time. Integrating siloed datasets from disparate sources gives fleets a much more holistic view of their business, and allows them to make more intelligent, data-driven decisions. 

Most fleets don’t have the resources to do integrations in-house. 

In almost every part of our lives, connectivity and integrations are available to streamline our day-to-day responsibilities and tasks. There is unparalleled value to be gained with integrated data, so it’s no surprise that fleets today want to move to an open architecture world where integration of multiple apps can be achieved more easily (FreightWaves). However,  in many cases fleets don’t have the expertise or bandwidth to implement useful integrations in-house. This means they will seek help from you, the fleet management solution provider. According to the SMB Group, “to reduce friction and cost, more SMBs will opt for pre-integrated solution suites built on extensible, open platforms.” 

Are you in a position to deliver integrated solutions and meet their expectations? How much effort and resources would it take?

The current state of integration in the fleet management industry

Today’s fleet management solution providers are not well-positioned to address fleet integration needs. In fact, most fleet management solution providers have a backlog of customer requests for integrations that they realistically can’t handle themselves, for a few key reasons:

  • Solution providers are busy working on their core products. As companies must continue to prioritize development and IT resources for their own products, they aren’t able to provide ongoing support for their integration aspirations.
  • Fleets are different and therefore require different integrations. Because fleets vary by vertical, type and size, they have varying needs that require different integrations. Keeping up with many different integration requirements requires even more resources.
  • Solution providers’ tech platforms were not designed for easy and quick integrations.  The technology platforms used by solution providers in the fleet industry were designed to solve some specific product needs of each solution provider, but were not built from the ground up as open platforms to support  the unique needs of integrations in the commercial fleet market. This means that each integration requires significant and unique tech investment. 

Overall, the level of effort and resources required of fleet management solution providers to meet integration expectations from customers just isn’t always there and unfortunately, there really has been no comprehensive integration platform as a service available…until now! 

How to streamline integrations – and even make it a profit center – with Roadz

Roadz helps companies in the fleet management ecosystem build and harness the value of integrations quickly and with minimal resources. 

Why use Roadz to handle your integration needs? 

‘Integration Platform as a Service’ for the commercial fleet industry

Roadz provides an ‘Integration Platform as a Service’ built uniquely for the commercial fleet market. As Roadz expands its integration network, you reap the benefits as new integration partners are added to the platform. As the platform grows, so does your number of integration options, at no additional cost to you. 

Save time and money

Roadz can save you time and money by not charging for time and materials. For a fixed monthly fee for the integration platform, Roadz includes access to the currently available integrations on the platform plus new integrations based on your needs. 

Roadz helps you empower your fleet customers to improve their operations and decision making through integrated data and powerful visualizations

Through seamlessly integrated data, fleets can:

  • More effectively generate actionable insights
  • Foster better decision-making
  • Decrease operating costs
  • Increase the ROI  

Integration won’t just be a check off your list for customers; it can also become a profit center for you

Many think of integrations as something that they have to do just because their customers want it. This may be true, but the current way of approaching it costs money and the only yield in return is customer retention. This is certainly important, but what if you could spend less, make more, and boost retention? Roadz wants you to think of integrations as a potential profit center, with the capability to monetize integrations powered by the Roadz platform, charging your customers for it. Most fleet management solution providers have not been able to operationalize integrations in this way before, and the Roadz platform and model can help.

Roadz offers its integration platform and service as a standalone solution or in combination with its “Marketplace as a Service” 

Together, the Roadz ‘Marketplace as a Service platform and the Roadz ‘Integration Platform as a Service’ become a powerful tool to attract and retain fleet customers. You can also support data permissions and rights, contracts, billing, and more (you can learn more here about launching a Roadz-powered marketplace).

Ultimately, the goal of the Roadz integration platform and service is to help fleet management solution providers meet their fleet customer integration expectations, while positioning themselves as market leaders. Avoid a passive, “business as usual” approach and start thinking about how connecting with an integration platform service can help you and your fleets grow in 2021 and beyond! Make integration a new value-add service, not a source of friction with fleet customers!

Interested in learning more? Schedule a free demo with Roadz here. In our next post, we’ll cover the importance of providing simplicity and ease to your fleet customers through a one-stop-shop ecosystem of solutions. In the meantime, click here for more information about What Fleets Want in 2021 and Beyond.

fleet trucks lined up email header medium

What Your Fleet Customers Really Want (Part I): Why Relevance & Choice Are Critical for Fleets

This inaugural blog is the start of a series that focuses on What Fleets Want in 2021 and Beyond. As we approach the final months of 2021, you may be starting to think about your business goals and aspirations for next year. Businesses that fail to understand and meet their customers’ changing needs, choosing to move into 2022 with a passive “business as usual” approach, will struggle to remain relevant and competitive in the industry. Through our own research and the findings of other reputable sources, we’ve identified six key areas that fleet customers are looking for in fleet management solutions: 

  • Relevance
  • Choice
  • Integration
  • ‘One-stop shop’
  • ‘Single-pane-of-glass’
  • Engagement & advice

Achieving your goals requires you to help customers achieve theirs

You want to provide your customers with the best services and support, while also prioritizing your business’s own growth goals. You’re probably working toward growing your subscriber base, increasing your customer retention rate, figuring out how to earn more revenue per customer, or increasing profitability. 

Your goals are unique to your business, but at the root of your strategy for achieving them, it’s absolutely critical to have a thorough understanding of your customers’ ever-evolving needs. Getting inside the heads of your customers allows you to effectively plan for how you can uniquely address their business challenges and help them grow. By prioritizing customer growth, you prioritize your own. 

Fleets today are demanding variety when choosing fleet management solutions. They want choices across multiple solution categories and an ability to pick custom applications that are relevant to their business needs and challenges. We’ll begin this series by first diving deeper into what it means for fleet management solutions to offer choice and relevance to customers.

Fleets want a broad selection of relevant third-party solutions integrated with their fleet management platform 

Fleet managers want custom solutions to choose from across multiple relevant categories, and the data proves it:

  • 73% of fleet survey participants would prefer to subscribe to a GPS fleet management platform that offers a broad selection of applications from third parties that would be easily integrated with their own GPS fleet management platform (C.J. Driscoll and Associates). 
  • 69% of SMBs are looking for applications that are relevant and specific to their industry, rather than apps that are “one size fits most” (SMBs and Cloud Service Adoption).

These findings should come as no surprise, given that:

  • The fleet industry is made up of different types of fleets with various operating models and sizes. All of these require their own unique flavors of fleet tech solutions. In order to find solutions that are relevant to the business problems they’re facing, fleets expect to see multiple options of solution providers that span multiple categories and verticals.
  • Solution saturation results in hours spent researching applications, distracting managers from their actual business priorities. Fleet managers have long experienced the pressures of improving productivity, safety, and compliance, while simultaneously reducing operating costs. There’s an expanse of fleet solutions out there to help address those pain points, but researching and validating them can be overwhelming and time-consuming. 

The power of choice among solutions that are relevant to the needs of fleets is essential to identify and harness as you define your business goals. Your ability to streamline discovery efforts for your fleet customers by providing them with an abundance of vetted and relevant solutions across a variety of categories will set you apart from competitors, enable you to attract customers across multiple fleet segments, improve your retention rate, and ultimately boost your growth. 

Are you effectively addressing the need for choice and relevance? 

Fleet management solution providers often attempt to address customer needs in a couple of ways that aren’t necessarily effective: 

  • Some take a horizontal approach and offer only one solution in each solution category. While some providers may try to build their own add-ons, or add a handful of white-labeled solutions to their platform, evidence shows there is typically very little adoption of those add-ons among existing customers. The main reason for the limited adoption is, you guessed it…choice and relevance. As already mentioned, customers want to know that they have a choice, and if they are not offered a choice, they will look elsewhere. They also need to find solutions that are relevant to them, and it is very rare that one solution or add-on in a solution category can meet the needs of a significant percentage of your customer base. Another reason that home-grown add-ons see very little adoption is that they are usually not that good. It’s hard to compete with providers of point-solutions that know their solution category in and out. 
  • Some focus vertically and create highly specialized offerings. This works great for that specific fleet segment. The problem with this approach is that once such specialized providers become established in the market and look for growth opportunities, they lack the breadth of solutions and relevance needed to attract a wider base of varying customers.

Focusing on either of these approaches won’t fully address the issues of choice and relevance for your customers. Rather, finding a blend in which you can provide your customers with multiple highly specialized choices across a comprehensive array of categories will. 

A Roadz-powered “Ecosystem in a Box” provides the choice & relevance customers are demanding 

Offering an ecosystem of smart fleet solutions can help you address both choice and relevance for your fleet customers, while also giving your company opportunities to: 

  • Increase customer acquisition
  • Improve customer retention
  • Increase revenue 

If we agree that it is essential to provide fleets with choice and relevance, and that the best way to do that is to offer an ecosystem of solutions across multiple categories, available through a marketplace, then the question becomes: how do you build such an ecosystem?

Building such a marketplace and ecosystem on your own could take several years and millions of dollars. You must also consider the tech and dev resources needed for ongoing management of the marketplace. What would take a company years to build in-house, Roadz can launch for you within weeks, with no development resources required on your end, and no upfront costs. 

Roadz “Ecosystem in a Box,” is designed to help fleet management solution providers, including vehicle OEMs, telematics providers, fleet leasing companies, mobility providers, fuel card providers and others, meet their customer expectations while positioning themselves as a leader in the market. 

Why launch a Roadz-powered marketplace for your fleet customers?

  • You’ll retain existing customers while also attracting new ones. Select from a catalog of carefully curated, integrated third-party solutions across dozens of fleet categories. This will enable you to meet the ever-evolving needs of your existing customers while also attracting a new base with a ‘future proofed’ offering.
  • You can upsell. Upsell/cross-sell your own proprietary solutions, features, and add-on modules in a more effective way.
  • Roadz does the work for you. With no development work required on your end, it’s easy to create a custom marketplace, expertly curated to fit the exact needs of your fleet customers no matter their size, class, or vertical. The goal is to give every customer that visits your unique marketplace the power to choose what works best for them. In just a few weeks, you can have a customized marketplace. 
  • Billing is simple. Worried about the complexity of billing for 3rd-party solutions? Roadz can manage billing and collection for you. 

Prioritizing choice and relevance as focal points for your strategy will help guide your business goals, keep you relevant and competitive in the space and ultimately lead to growth for both you and your customers. However, those aren’t the only important concepts to consider! Stay tuned for our next blog in the series, where we’ll dive into the importance of data integration, why fleets are demanding it, and how to implement it.

In the meantime, click here to download our resource for more information about What Fleets Want in 2021 and Beyond


If you’re interested in scheduling a free demo with our team of experts, complete the form here and we’ll connect with you to discover your best path for offering choice and relevance to your fleet customers.

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How Gamification Leads to Safer Driving

App-based driver behavior management solutions are shifting to a carrot rather than stick approach with game-based features.

Motivating commercial drivers to be safer behind the wheel can present a sticky challenge. With a shortage of qualified drivers, it’s often better to seek improvement rather than pursue termination. Using a carrot approach can also improve morale and company culture.

Mobile apps that enable a fun approach to safer driving, known as “gamification,” provide an effective way to improve driving behavior and improve morale.

You’ll also likely create a more engaged driver pool, while collecting plenty of actionable insights around fleet trends and risky drivers.

What is Gamification?

In 2019, mobile games such as Candy Crush, Fruit Ninja, and others generated $49 billion in revenue, according to industry sources. The popularity of these games has led fleet driver safety providers to incorporate game-based features into driver safety apps.

Using a game-based approach can encourage engagement, motivation, and loyalty. Gamification taps into our inborn impulse to compete either with ourselves or others.

It’s important to remember that people are motivated differently – some are motived by extrinsic factors (external awards such as money), intrinsic factors (such as job satisfaction), or a combination of the two.

By rewarding the new, and safer, driving behavior in some way, managers are increasing motivation within each driver.

Foundations of an Initiative

The only way a gamification works is to get the drivers to “play.” Once drivers begin engaging with the mobile app, it can start collecting useful data. This driver behavioral data will underpin the initiative.

So, the first step will be overcoming the driver’s reluctance to use a driver behavior app. Drivers enjoy playing and earning rewards, as long as they understand and accept the initiative and its value.

Brightmile, one of the solution providers on the Roadz marketplace platform, uses five strategies to get drivers to use its gamification app:

  1. The driver’s location isn’t reported to company managers.
  2. Driver behavior is only assessed on business trips.
  3. Good drivers receive rewards and positive reinforcement.
  4. A private mode gives drivers control of their data.
  5. The app consumes minimal battery life and data consumption

Accomplishment Propels Safer Driving

Simple data visualizations in the app engage drivers in an immediate, transparent way. They allow drivers to monitor their own behavior and self-coach on a regular basis. These can be pop-up charts, rising or falling arrows, or other trending events.

Apps that serve data visualizations every day will help drivers remain engaged. Ideally, the apps will send a daily report card that allows the driver to see how the day compared with other days.

An effective gamification app will provide drivers with daily, weekly, or monthly challenges or missions akin to the levels of a video game. Accomplishing the missions should provide rewards that can be redeemed.

Some apps allow drivers to compete with their peers to unlock the reward.

Stay Committed to the Process

Changing ingrained driving habits, especially among a veteran driving pool, will take time. Much of a driver’s behavior was ingrained when they first learned how to drive — in some cases 20, 30, or 40 years earlier.

Humans are great at setting goals, and less successful at attaining them. Changing behavior requires our brains to use something psychologists refer to as “executive function,” meaning that we must use conscious attention.

The driver must be actively thinking about the behavior change, rather than pushing it into the background of their mind. Gamification keeps drivers engaged because they’re motivated to achieve rewards. It keeps safe driving in the forefront.

The approach isn’t a quick fix, however, it can bring significant improvement when implemented and retained for the long haul.

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The Fleet Safety Marketplace: A New Paradigm in Commercial Auto Insurance

If you’re a commercial auto insurance company, it’s possible you’ve yet to hear about a new and exciting development in commercial fleet insurance – the fleet safety marketplace – brought about by the Roadz marketplace platform. A Fleet Safety Marketplace is an ecosystem with integrated 3rd-party solutions across multiple fleet safety and risk management categories. 

Some of the leading commercial auto insurance carriers in North America have already launched a Roadz-powered marketplace of their own. Why?

A fleet safety marketplace helps insurance carriers achieve 3 very important goals (quickly, and with minimal resources):

  1. Improve fleet safety and reduce loss ratios by offering insureds a curated set of safety and risk management solutions at discounted prices.
  2. Improve risk selection, pricing, and claims adjusting by gaining access to unique fleet datasets across multiple safety solutions.
  3. Increase customer engagement and loyalty by providing ongoing engagement and education offered by an ecosystem of safety and risk management solution providers.  

Commercial auto insurance carriers are facing big challenges

Poor loss ratios and enormous nuclear verdicts 

This challenge is nothing new; poor loss ratios and nuclear verdicts have been frustrating commercial auto insurers for about a decade. But, in the last few years, those challenges have worsened. Commercial auto insurers have tried to engage safety technology providers to help reduce loss ratios, but with minimal success. Fleet customers are diverse, and therefore want choice and relevance when choosing and buying safety and risk management solutions. Engaging more than a handful of siloed providers is challenging, let alone an entire ecosystem. 

Safety technologies could potentially help fleets reduce the number and severity of accidents, but fleet managers remain confused with the large number of safety solutions out there, and are slow to adopt. So how can you help them select the right safety solutions to jump on board?

Intense competition

Many commercial auto insurers lack a key differentiator, making it difficult to build customer loyalty. Without a unique incentive to stay, it’s easy for fleet customers to switch carriers. Very often, commercial auto insurers meet their customers only when it’s time to renew. There is very little ongoing customer engagement or added value provided during the policy term, so customer- stickiness is low. 

Limited data for sound risk selection and pricing

Insurers lack the granular data necessary for sound risk selection and pricing. Every underwriter wishes they had the right data to help them assess and price risk, but it’s been nearly impossible to access such data.

Offering your customers a “fleet safety marketplace” 

Roadz, a Silicon Valley company, provides a personalized “Fleet Ecosystem in a Box” to commercial auto insurers, customized based on the unique needs of both the carrier and their customers.

Gain access to fleet data

Launching a Roadz-powered marketplace provides insurance carriers access to data generated by the solutions offered through their marketplace, including:

  • Telematics
  • Driver behavior 
  • Video footage
  • Texting-while-driving
  • Driver training
  • Critical maintenance data
  • And more!

This data allows underwriters to better select and price the risk, and enables insurance carriers to improve claims adjusting and measure the impact of recommendations made by loss prevention teams. With integrated data, you’ll create more accurately priced policies.

Improve loss ratios

A Roadz-powered Fleet Safety Marketplace carefully curates a wide variety of safety and risk management technologies, all available in a single user interface. This enables insureds to select and find the solutions that best meet their needs, ultimately enabling improved safety, which leads to reduced losses. 

Increase customer engagement and loyalty

A Fleet Safety Marketplace allows insurance carriers, brokers and agents to provide additional value and engage their insureds on an ongoing basis, with minimal resource commitment on their part. Customers get educated about new technologies and trends through monthly webinars and newsletters crafted by Roadz especially for your customer base, in coordination with your marketing team. 

Enhance relationships with agents & brokers

Insurance brokers and agents typically work with multiple insurance carriers. How do you stand out from the rest? The marketplace gives you competitive differentiation 

Control costs 

With a one-stop-shop Roadz platform, insurance companies minimize the time and resources associated with the ongoing management of technology partners.

What value does it bring to your fleet insureds?

A Fleet Safety Marketplace – customized by you and powered by Roadz – provides unparalleled value to your fleet customers:

  • One-Stop Shop: Eliminates guesswork with carefully curated, industry-leading safety, compliance, and risk management solutions in a single interface. 
  • Open Data Platform: Integrates rich data across solutions, enabling smarter decision-making, better safety outcomes, and higher ROI.
  • Simplicity: Unified and simple billing and an end-to-end user experience.
  • Affordability: Discounted pricing and promotions on top safety solutions

What does it take to launch a Fleet Safety Marketplace?

If you want to build your own marketplace and ecosystem, you’re probably looking at several years and quite a few million dollars. Plus, you need to consider the ongoing management of the marketplace on both the technical and business development fronts. 

But, if you choose to launch a marketplace using the Roadz platform, then it will take you  weeks, with no development resources required on your end, and no upfront costs. Roadz will handle for you:

  • Partner selection and management
  • Business and tech diligence
  • Contracts and legal agreements
  • On-going management and marketplace operations
  • Data integration
  • User identity integration
  •  Multiple business and billing models
  • Turnkey marketing support

The Roadz platform was designed for a seamless process that yields maximum efficiency and ROI for commercial auto insurers. 

Become an Industry Leader with the Fleet Safety Marketplace

The leading carriers are already working on launching their marketplaces. As we near the final quarter of the year and prepare for 2022, don’t ignore it. If you want to stay in the game, consider planning to launch your own in 2022 and seize the growth opportunity.