Digital insurance empowers SMB fleets to finally compete with enterprise companies

Opportunities that were once out of reach for SMB trucking fleets, have become increasingly accessible thanks to AI and smart solutions like route optimization and load matching. Insurtech companies like Roadz partner Loadsure, continue to enable that trend by offering small trucking companies immediate access to cost-effective, per-load insurance coverage, further leveling the playing field for fleets across the board and giving SMBs the chance to compete with enterprise companies and seek new business opportunities.

The digitalization of insurance offers SMB fleets these benefits: 

  • Access to scalable solutions that create efficiency and don’t require enterprise-level resources 
  • Opportunity to service high-value loads without the pressure to purchase expensive annual policies
  • The freedom to book loads with insurance carriers of their choice rather than going through a cumbersome search for high limit carriers 
  • The ability to operate as a one-stop shop, supporting customer retention and opening doors for pursuing new business opportunities

Innovative companies in the fleet space like Loadsure and Roadz share similar aspirations to offer fleets of all sizes access to smart solutions that improve efficiency, foster innovation and lead to more growth. 

Click below to read Loadsure’s recent article on the impact of digital insurance on SMB fleets.

Proactive use of smart safety apps by fleets can help reduce increasing traffic fatalities

In a report released late last year, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) revealed a dramatic increase in vehicular fatalities, spotlighting the need for more proactive live-saving measures to be taken.  

Despite a decline in driving throughout the country, the number of fatalities reported in the first three months of 2021 was 10.5% higher than those projected during the same time in 2020. The NHTSA’s report identified motorist and truck driving behaviors contributing to these fatalities, which include:

  • Distracted driving
  • Failure to wear seat belts
  • Speeding 

To achieve better protection for all drivers on the road, fleet managers have an opportunity to prevent risky driver behavior through the use of smart safety apps. Speed, seat belt use, and focus on the road can be effectively monitored and managed through telematics solutions from providers like SafeSpeed and LifeSaver.

Roadz provides fleets with easy access to these safety apps and plenty more through an ecosystem of carefully curated solutions that offer an integrated and unified experience to its fleet users. 

Implementation of these solutions plus comprehensive driver training can put fleets on a path toward more proactive risk management and better accident prevention for all drivers. Read the press release and report from the NHTSA to learn more. 

Want to learn more about how you can meet your customers’ demands in 2022 with no resources or additional development? Learn how to launch a ROADZ-powered marketplace

Integrated data sets and unified user-experience is key to giving fleets what they really want

Various stakeholders like fleet and safety managers who are tasked with fleet management are in a very stressful position. They are constantly in a fire-fighting mode and need to make quick decisions to balance the goals of reducing operating costs, increasing productivity, and improving safety and compliance. 

It’s a lot to handle. Sure, there are thousands of solutions in the market to help bear the burden, but the reality is that in many cases they are not aware of the most innovative solutions. If they are using solutions, their experience is siloed and they have to hop from dashboard to dashboard to access data that isn’t integrated. So all said and done, they end up making sub-optimal business decisions. 

What fleets really want is:

  • Integrated data across platforms for smarter decision making
  • A single-pane-of-glass interface for a unified experience
  • A one-stop shop for streamlined solution search and discovery 

The solution for addressing what fleet wants is simple: integrated ecosystems. Ecosystems both in the B2C (Apple, Android) and B2B (Salesforce AppExchange) exist today. However, they will spearhead the future of fleet management. While solution providers may wish to build their own ecosystems, such efforts will add a significant cost burden and can take years to develop, not to mention resources that would likely be redirected from growing core products. 

Roadz can help fleet management solution providers connect their fleet customers to an open and integrated ecosystem in a fraction of time and cost. The Roadz Marketplace provides a unique user-experience to fleet stakeholders who can browse and buy curated solutions via a unified interface, and make optimal business decisions based on integrated data. 

Learn how companies like GPSTrackit and Protective Insurance have launched their own Marketplaces powered by Roadz, helping their fleets save time, improve productivity and make better business decisions.

Fleets can protect themselves against ‘nuclear verdicts’ with smart safety applications

The litigation landscape has become a particularly hostile one for commercial fleets that have been involved in traffic accidents. Fleets are getting hit harder than ever with ‘nuclear verdicts’ as a result of factors including: 

  • A rise in law firms specializing in fleet accidents
  • An increase in drivers using mobile devices for operational support 
  • Widespread awareness of device distraction dangers

An article from LifeSaver, one of the solution providers in the ROADZ ecosystem, also reveals a recent tactic among attorneys to ‘paint a picture of fleet corporate irresponsibility,’ laying sole accident blame on truck drivers and winning, even with very thin cases.

The impact of these verdicts can be devastating, leading to high penalty costs, increased insurance rates and even business closings. 

One of the best ways for fleets to protect themselves in this environment is to engage with smart safety applications that can be embedded into their drivers’ devices. For example, LifeSaver offers an app which blocks drivers from using their phones and tablets while they drive. 

Proactive risk management, along with comprehensive driver training, can help fleets avoid the detriment of ‘nuclear verdicts’. Read the article below to learn more. 

Samsara’s IPO Redefines Fleet Management

Samsara’s IPO and its prospective valuation of over $11B has fundamentally changed the direction of the fleet management market. In order to understand why, we need to look at how Samsara describes its points of differentiation that have made its success possible. 

Here are five points that set Samsara apart, according to their S1:

  1. “IoT Data Leader. We believe that the quantity and diversity of IoT data types on our Connected Operations Cloud, together with the analytic insights that we provide our customers, differentiate us in the market.”  

Let’s look at this first point: Samsara has broadened its playing field from fleet tracking and management into what they call an ‘organization’s physical operations’ encompassing equipment monitoring and site visibility which, Samsara asserts, represents industries responsible for 40% of the global GDP. Samsara was able to build some of the sensors required for those broader use cases, but as evidenced by its S1, they realized their cloud platform needed to support 3rd-party sensors such as those installed by vehicle OEMs or various other aftermarket sensors. 

Providers that want to follow in Samsara’s footsteps will need to broaden their services and help different organizations manage their complex physical operations. For that they will need the ability to support a broader set of data sources and data types beyond those generated by their own sensors. Furthermore, in order to help organizations understand and optimize their operations, providers will need to be able to ingest, store, and use many other data types beyond sensor data, such as analytics generated by 3rd-parties, financial information, safety records, HR information, and more. Platforms such as the ROADZ open platform that were built to support flexible and easy associations between different data types related to the physical world will help providers achieve those goals.

2. “Single Integrated Platform. Our integrated platform brings together data from across an organization’s physical operations including fleets, equipment, and sites to give customers a digital, actionable view of their physical operations in one place. This single pane of glass is designed to deliver extensive insight into a customer’s end-to-end physical operations.”  

Samsara has taken a first step to address one of the biggest problems in the market – the need for a single pane of glass. Organizations are using a large number of technologies from different providers, each with their own separate dashboard. Fleet managers and operations managers are struggling to gain visibility into their organization’s operations across those siloed solutions.

The ability to provide a single pane of glass with datasets from multiple sources, including those from a large number of 3rd-party vendors, will be key to the success of providers and their customers. ‘Ready-made’ unified interfaces with pre-integrated solutions such as those provided by the ROADZ open platform will be key in addressing that pressing need.

3. “Extensible Technology Platform… Our Data Platform is deployed across a wide variety of industry verticals and integrated with third-party applications such as enterprise resource planning, payroll, and human capital management applications, extending the impact of IoT data to customers’ existing applications.”

The utilization of connected vehicle and IOT data by enterprise technology solutions brings with it huge opportunities, but it is still in its infancy. The large number of data sources multiplied by the huge number of solutions that could use the data make it a difficult problem to solve. Organizations coming from different industry verticals have different needs and request different integrations, making it even harder for solution providers. With its extensive financial resources, Samsara was able to integrate with approximately 100 third-party solutions out of tens of thousands in the market. Most providers don’t have the resources and focus to even do that. The future of integrations lies in data normalization achieved through open ecosystems and connective tissues like the ROADZ open ecosystem, allowing providers to integrate once and connect with many.  

4. “Innovation Flywheel. We constantly innovate to improve our customers’ operations. We have a culture of innovation, which is evidenced by our release of more than 200 features in the past fiscal year.”

With the current pace of technological developments, innovation is one of the keys to success– and Samsara has done a good job at it. But in order to be ahead of the game, technology providers need to find a way to harness innovation beyond their own four walls. As Marc Benioff, Salesforce CEO, had put it when referring to the benefits of the Salesforce AppExchange, “Building an ecosystem is about acknowledging that the next game-changing innovation may come from Silicon Valley or from a programmer based halfway around the world. A company seeking to achieve true scale needs to seek innovation beyond its own four walls and tap into the entire universe of knowledge and creativity out there.” Open ecosystems such as ROADZ play a key role in enabling companies to tap into the pool of innovation out there.

5. “Partner Ecosystem. Our Connected Operations Cloud serves as the central hub for a robust ecosystem of partner connections. Our ecosystem includes over 125 third-party integrations in the Samsara App Marketplace, a portal through which customers can connect our Applications to external applications.” 

Samsara is not alone in this. Partner ecosystems and marketplaces with pre-integrated solutions are starting to pop up and are redefining the market. Providing such marketplaces to customers is becoming a must in order to stay relevant. But for the majority of providers, even the largest ones, building ecosystems of third-party solutions on their own might not be a suitable course of action due to the immense amount of product development, business development, legal, and management resources it takes to scale up such an undertaking. Trying to build such a marketplace on your own means shifting resources and focus away from your core products and investing years of effort and millions of dollars into something that is not your core expertise. The ROADZ ‘Ecosystem in a Box’ platform is already helping companies launch their own partner ecosystems within weeks rather than years, with no upfront cost.

The Bottom Line

So what sets Samsara apart? It’s their ability to provide their customers a unified environment that solves a broader set of problems. It’s their open ecosystem and marketplace of third-party integrated solutions available through a single pane of glass. Samsara understood that even with $1B in capital, they could not build all the technology, software, and applications that an organization requires to manage its fleet and other physical operations. Partnering and integrating with third-party applications was for Samsara, like it was for Salesforce, no longer a nice to have, but a key to its success. As stated in their S1,”Continued growth in integrations will strengthen our ecosystem, further increasing the opportunity to attract customers that prioritize interoperability with their existing applications. We believe that additional partnerships will further enhance our distribution capabilities.”

At ROADZ we have been building our platform and strategy with a similar vision, but perhaps taking it a step further. The Roadz open ecosystem is designed to help any provider do what Samsara has done – become the center of an integrated partner ecosystem. Not just telematics providers and fleet management companies but also vehicle OEMs, tier-1 suppliers, insurance carriers, fuel card providers, and others. Given this, ROADZ is well positioned to gain access to a much broader set of data and become the ‘connective tissue’ for the industry.

GPS Trackit Launches Innovative Digital Fleet Management Marketplace

ATLANTA, July 27, 2021 /PRNewswire/ — GPS Trackit, a leading provider of video, fleet, and asset tracking systems, announced today the launch of The GPS Trackit Marketplace, a unique platform providing top fleet management resources all in one place. The Marketplace can be reached at

The rapid growth in adoption of fleet management solutions has made the job of fleet, safety and operations managers both easier and more difficult. There are many innovative solutions available to help companies reduce operating costs and improve productivity, safety and compliance. However, finding the right tool for the job can be a challenge, especially doing so quickly and easily.

The GPS Trackit Marketplace, powered by Roadz, provides business owners and managers with a digital marketplace to discover, try and buy third-party solutions through an integrated and seamless experience in conjunction with GPS Trackit’s all-in-one Cloud platform for fleet and asset management and video telematics.

“This new capability speaks to where we’re going as an organization – laser focused on helping our customers grow their businesses,” said Ed Montes, CEO. “We are enabling efficient access to fleet management solutions that can impact their top and bottom lines, and in doing so, increasing the value GPS Trackit delivers to our prospective and existing customers.”

The types of resources available through the GPS Trackit Marketplace include:

  • AI Dash Camera Video – ADAS, FMAS
  • Asset Tracking
  • Diagnostics
  • Distracted Driving
  • Driver Behavior
  • Driver Training & Gamification
  • Field Service
  • Fleet Telematics
  • ELD & Regulatory Compliance
  • Roadside Assistance

The GPS Trackit Marketplace is a way to connect fleet customers to products and services that can help them attain their fleet management objectives.

Click here to read the full press release.

The GPS Trackit Marketplace provides an easy experience to browse, buy and access a wide range of value-added products and services for fleets.

About GPS Trackit

GPS Trackit is on a mission to improve fleet safety, increase operational efficiencies and lower costs by empowering customers with an intuitive user experience that turns vehicle and asset data into real-time actionable insights. More than 12,000 customers from across North and South America, look to GPS Trackit’s award-winning IoT cloud platform for fleet and asset management and smart video telematics solutions that help them to drive more and better business, all supported by a team of caring hands-on advisors who have their backs 24/7. GPS Trackit is headquartered in Atlanta, GA. To learn more, visit

About Roadz

A Silicon Valley company, Roadz is transforming the fragmented and siloed commercial fleet industry into an open and integrated ecosystem. The Roadz platform enables telematics providers, insurance carriers, fleet management companies, vehicle manufacturers and others to launch self-branded marketplaces with pre-integrated 3rd-party solutions. Their fleet customers can discover, try, buy and access smart fleet solutions from a unified user interface. The Roadz platform integrates fleet related data across solutions so that the fleets can gain visibility across solutions. For more information visit

fleet management

Protective Insurance Launches Digital Safety Marketplace

November 19, 2020 – Carmel, Indiana

digital safety marketplace

Protective Insurance has launched the Protective Marketplace, a unique platform providing top safety and risk management resources all in one place. The Protective Marketplace can be reached at

The rapid growth of safety solutions for the trucking industry has made the job of fleet safety manager both easier and more difficult. The tools available help improve safety and make companies more efficient; however, finding the right tool for the job can be a challenge.

The Protective Marketplace, powered by Roadz, provides fleet safety managers with a digital marketplace to research and buy third-party solutions through an integrated and seamless experience.

“This new capability speaks to where we’re going as an organization – this is focused on making the roads, and people, safer,” said Harry Storck, Director, Risk Controls. “We are enabling efficient access to impactful safety solutions, increasing the value Protective delivers to clients and prospective clients.”

The types of resources available through the Protective Marketplace include:

  • Distracted Driving
  • Driver Behavior
  • Camera & ADAS
  • Driver Training
  • HR Solutions
  • Driver Gamification
  • Roadside Assistance
  • Asset Tracking
  • Regulatory Compliance

About Protective Insurance

Based in Carmel, Indiana, Protective Insurance Company is a property-casualty insurer specializing in transportation and workers’ compensation through its underwriting companies, Protective Insurance Company and Sagamore Insurance Company. With a 90-year tradition of delivering the highest-quality, customized insurance products, Protective Insurance Company offers coverages for trucking fleets, workers’ compensation, and independent contractors through its agency partners retail distribution channels and program businesses. For more information, visit

About Roadz

Based in Palo Alto, California, Roadz connects commercial fleets to an ecosystem of smart fleet solutions through a data-enabled marketplace. Roadz marketplace can be embedded into the existing customer portals of telematics service providers, insurance carriers, fleet management companies, vehicle manufacturers and others to enable their fleet customers to discover, buy and use smart fleet solutions to achieve their goals. For more information visit

Media Contact

Danielle Marsh
VP, Marketing & Communications